Agency Business Plan

business planThe Business Plan is an important part of the approval process for all your company appointments. Naturally, the plan will help evaluate your understanding of the agency opportunity and what it takes to succeed. Equally important, creating a Business Plan that is specific to the local market area you are pursuing will help you think more deeply about building and operating your agency. We hope you find this section to be useful and informative.

Please be sure to clearly communicate important components of your Business Plan such as:

  1. Your strategy for address ing customer needs in the local market you are pursuing
  2. Your plan for investing in your agency
  3. Your assumptions about what factors shape the sales production and profitabi lity of an agent Included in your CU binder is a detailed outline to help guide your through this process. Although the lengthof your plan is at your discretion, most candidates find that 8-10 pages of text are sufficient. Use your best judgment to effectively format your plan.

Available resources as you write your proposal include:

  • Career Understanding Materials
  • Agency Career Track Special ist
  • Market Agency Field Executives (MAFE)
  • State Farm agents, in or around the area you are pursuing
  • Public resources available online or at your local library

Your final Business Plan is due 1 week prior to your scheduled Candidate Structured Interview date. Due dates will be communicated during the Career Understand ing seminar or through your Agency Career Track Specialist. Please submit your final Business Plan to your Agency Career Track team via e-mail.

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