Agency Public Relations

Agency Public RelationsThe development and use of Public Relations as part of your current marketing plan provides a cost effective method for improving awareness of your agency, products, and services. PR allows you to stretch limited marketing budgets, and when implemented properly has the added benefit of providing third party credibility.

Still, while Public Relations is an excellent marketing vehicle, understand that it takes time to build a successful PR engine and the results might not be immediate—making it difficult to gauge whether your efforts are successful or need to be modified. With that in mind, you'll want to get it as right as possible before you implement.

To get you started on the right foot, or to audit your current strategy that isn't yielding the results you'd like, follow these five steps.

Acceleration Clause - The part of a contract that says when a loan may be declared due and payable.

Accidental Death Benefit - In a life insurance policy, benefit in addition to the death benefit paid to the beneficiary, should death occur due to an accident. There can be certain exclusions as well as time and age limits.

Acknowledgment: the act of going before a qualified officer (e.g., Clerk) and declaring the validity of the document. The officer certifies same, whose certification is known as the acknowledgment

Acquit: the act of freeing a person from the charge of an offense by means of a decision, verdict or other legal process; to discharge